Tuesday, October 27, 2020

New Jersey Coffee Shop Rebrands Itself After 'Cheech' Lawsuit

Cheech's Own, owned by Bridgewater native Steven Chiocchi, is rebranding itself to Lucid after actor Richard "Cheech" Marin filed a lawsuit.

Back in September 2019, Cheech sued this New Jersey coffee shop over it's name.  Keep in mind that Cheech had only recently applied for a trademark. They settled in March of this year.

Cheech is a widely used nickname for Chicharonne. Cheech loves to sue people. Soon he'll sue anyone that names their chihuahua Cheech.

Grand Opening is this Friday. 
27 W Main St. 
Somerville, New Jersey

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