This press release came out today. A mobile software company paid Cheech Marin and Tommy Chong to use their likeness in a mobile phone app.
We see multiple problems with this:
1. No one wants this app because most Cheech and Chong fans are sixty years old and don't have a smart phone.
2. Cheech and Chong had awesome films in the 70s and 80s, but let's face it, they are has-beens.
3. There's no way Apple will approve a drug-related app.
MEDL Reaches a New High in Mobile With Cheech and Chong
The Grammy-Award Winning Counter-Culture Legends Partner With MEDL Mobile to Bring Their Fans the Biggest, Fattest App Ever
FOUNTAIN VALLEY, Calif., Jan 24, 2012 (GlobeNewswire via COMTEX) -- MEDL Mobile, Inc. MEDL, a leader in mobile apps development, announced today that they have partnered with Richard "Cheech" Marin and Tommy Chong of the hugely successful comedy duo Cheech and Chong to create the first official mobile app based on their comedy and brand. The app will be a "super app" full of smaller apps designed to appeal to their fans, including today's younger generation who have embraced their counter-culture comedy some 40 years following the duo's start in the early '70s. The app is slated for soft launch in early 2012 and full launch on April 20, 2012, or "4/20."
Cheech and Chong are widely known and still celebrated for their 1970s and 1980s cult classic films and stand-up routines largely based on the hippie and free love era and their personal love for cannabis. In 2008 they launched the historic reunion tour entitled "Light up America and Canada" followed up by 2010 & 2011's "Get it Legal Tour" and have confirmed production of a new animated film hopefully to be released in 2012.
"You can't really have much more fun than this. The app is being codenamed 'The Blimp' and it's going to be jam packed with games, how-to's, and tools for fans -- not to mention the world's greatest clock," said Dave Swartz, MEDL Mobile co-founder and chief creative officer. "Given the popularity of Cheech and Chong and the loyalty of their following, I think this should be one of our most widely downloaded apps yet."
About MEDL Mobile
MEDL Mobile Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 85,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations for our user base.
For more information about MEDL Mobile, please visit http://www.medlmobile.com .
About Cheech and Chong
Successful beyond their wildest dreams, the iconic comedy duo Cheech & Chong defined an era with their hilariously irreverent, satirical, counter-culture, no-holds-barred comedy routines. Cheech Marin and Tommy Chong's phenomenal success began on the stand-up comedy circuit which led to nine hit comedy albums and eight hit films, breaking box office records, shattering comedy album sales, garnering multiple Grammy nominations and mesmerizing fans for more than a decade.
With nine albums released from 1972 through 1985, Cheech and Chong were nominated for four Grammy Awards, winning the Grammy Award for Best Comedy Album with their third album, Los Cochinos, released in 1973. Big Bambu, their second album, was the biggest selling comedy record of all time in 1972 and remained so for many years. Their stunningly successful comedy streak transitioned to film in 1978 with their first movie, "Up In Smoke," the highest grossing comedy of 1978, topping $100 million at the box office. Cheech and Chong co-wrote and starred in a total of eight feature films together, all directed by Chong.
5 comments:
have you seen how many weed apps are on the market? this one's gonna kill it.
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Hey, this is dave, the co-founder of MEDL Mobile. I'm not sure where the hate is coming from. We are life time fans of C & C and it's a thrill for our staff to sit in a room and brainstorm along side those two comedic geniuses to come up with hysterical app ideas their fans will love. Sit tight. We know what we are doing. This is gonna be fun.
I Shit on this app! I will Up in SMoke 2 !!!!!!!!!!!!!!!!!!
Lol I own all the vinyls, I've seen all the movies, and am going to see them in Hamilton, in April. I'm 24. Cheech & Chong still have a huge fanbase, many of which share my demographic. The original movies May be their claim to fame, but their knew material keeps them, relevant. As for the app, wrong again. There are many cannabis themed apps, such as "strains pro" or "Ihookah".
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