Thursday, April 15, 2010

"Cheech & Chong's Hey Watch This" Hits Theatres, Blu-Ray, VOD, and Online on the Same Day

Cheech & Chong's Hey Watch This Live
New York, NY, April 15, 2010 --( "Cheech & Chong's Hey Watch This" marks a media first: The maiden voyage of a trendsetting new release/distribution model; making the film available simultaneously on every platform including nationwide movie theaters, DVD/Blu-Ray, online, local retail outlets, VOD and PS3 / Xbox360 streaming networks. All fittingly released on April 20th (4/20).

The movie showcases comedy legends Cheech Marin and Tommy Chong during their highly successful reunion tour: Cheech & Chong Light Up America. This no holds barred film captures the essence of their return featuring the blowout San Antonio concert complete with back stage antics and brand new material. It’s the greatest hits of everything fans love about Cheech & Chong.

It’s not just another concert movie. "Hey Watch This," a visionary stand-up film helmed by comedy and documentary director Christian Charles (Jerry Seinfeld’s "Comedian"), was painstakingly constructed with the pot-loving, laid back fans in mind.

“The Muppet Show inspired my approach, but even the Muppets can’t create characters as out there as Cheech and Chong,” said Charles. “This release is the perfect combination of subversion and appeal, no duo rides that line better.”

The tour saw the legendary pair together for the first time in over 25 years, selling out more than 100 shows to become one of the most successful comedy acts of 2008-2009.

The film is produced by mouseROAR and Anonymous Content for The Weinstein Company.

mouseROAR llc is a boutique "soup to nuts" content provider specializing in unique entertainment for internet, television, film and mobile devices. "We're also ready for when they come up with a system that projects stuff right into your head."

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