Monday, April 14, 2014

Blazing Chicano Guitars

The union of visual art to music — the heart of the Chicano lifestyle — is the concept behind “Blazing Chicano Guitars,” a new original art series featuring one-of-a-kind guitars embellished with artwork by artists in Cheech Marin’s renowned Chicano art collection.

Eleven guitars and two ukuleles from the inaugural edition are available for sale through Easy Partners LLC, a NYC-based licensing, merchandise and rights management company. All instruments are adorned with original artwork by an artist selected by Cheech and whose works are represented in his world-famous Chicano art collection.

Each guitar is customized playable fine art, comes with a case, and is accompanied by a Certificate of Authenticity signed by Cheech Marin and the artist.

From April 16-April 20, 2014, four of the guitars will be on display in Colorado at the Big Galleria Expo at the Denver Mart. The four guitars on display are “Lester William Polsfuss” by Chaz Bojorquez, ”Germtar” by Jaime “Germs” Zacarias, “From One Buttcheek To The Next” by Jari “Werc” Alvarez,  and “Sombrero Hormigas” by John Valadez.

The first six guitars (in order of appearance in image above: ”Lester William Polsfuss” by Chaz Bojorquez, “Germtar” by Jaime “Germs” Zacarias, “De una Nalga A La Otra/From One Buttcheek To The Next” by Jari “Werc” Alvarez, “La Cholita” by Gaspar Enriquez, “Sombrero Hormigas” by John Valadez, and “La Cabroncita” by Ricardo Ruiz) premiered at the L.A Art Show 2014 Gala, a benefit for Sister Cities of Los Angeles, and Bordeaux in celebration of their program, “Bordeaux-Los Angeles: A 50-Year Partnership.” The program was established in 1956, and creates relationships based on cultural, educational and trade exchanges, creating lifelong friendships that provide prosperity and peace through person-to-person “citizen diplomacy.”

For more information or interview inquiries, contact:

415 West 57th Street, Suite 1C
New York, N.Y 10019
(212) 246-4184

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