Tuesday, April 17, 2012

MEDL Mobile Blazes New Trails With Cheech and Chong App


FOUNTAIN VALLEY, Calif., Apr 17, 2012 (GlobeNewswire via COMTEX) -- MEDL Mobile, Inc., a leader in mobile app development, announced today that they will be launching the very first "official" Cheech and Chong mobile app, dubbed "The Fatty," set to debut on April 20th at 4:20pm ET. Fans won't want to miss the live stream and chat with Cheech and Chong backstage at their special 4/20 comedy show. Fans will get a behind the scenes look at the making of the app, virtually hang out with and get tips from Cheech and Chong on using "The Fatty." The live stream can be seen at CheechandChong.com.
This feature-heavy app is specially designed to engage multiple generations of fans; from the younger generation just now discovering Cheech and Chong's counter-culture comedy to longtime fans that have followed the duo since their start in the early 70's.
The Fatty will bring you on an adventure that only Cheech and Chong could have masterminded.
Take a ride in their tricked out Chevy Bel Air and discover the features.
        
-- Play with the far-out Cheech and Chong Soundboard
-- Wish it was always 4:20? Now it is on The World's Greatest Clock Ever
-- Read The Chronic, a news feed to keep you up-to-date on everything
counter-culture
-- Use Kush Reminders to stay on track with remembering that thing you have
to do
-- Social 420 will update your Facebook status with a clever message when
it hits 4:20
-- Visit the Head Shop for the latest Cheech and Chong music, movies, and
merchandise
-- And this cool trip is just getting started with even more features
coming this summer

Cheech and Chong are widely known and still celebrated for their 1970s and 1980s cult classic films and stand-up routines largely based on the hippie, free-love era and their personal love for cannabis. In 2008 they launched the historic reunion tour entitled "Light Up America and Canada" followed up by 2010 and 2011's "Get it Legal Tour" and have confirmed production of a new animated film coming soon.
"I've never had so much fun making an app. 'The Fatty' is jam packed with everything a stoner could possibly need," said Dave Swartz, MEDL Mobile co-founder and chief creative officer. "We're bringing something unique, fun, and useful to loyal Cheech and Chong fans everywhere."

About MEDL Mobile
MEDL Mobile Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 85,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations for our user base.
The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11366
About Cheech and Chong
Successful beyond their wildest dreams, the iconic comedy duo Cheech and Chong defined an era with their hilariously irreverent, satirical, counter-culture, no-holds-barred comedy routines. Cheech Marin and Tommy Chong's phenomenal success began on the stand-up comedy circuit which led to nine hit comedy albums and eight hit films, breaking box office records, shattering comedy album sales, garnering multiple Grammy nominations and mesmerizing fans for more than a decade.
With nine albums released from 1972 through 1985, Cheech and Chong were nominated for four Grammy Awards, winning the Grammy Award for Best Comedy Album with their third album, Los Cochinos, released in 1973. Big Bambu, their second album, was the biggest selling comedy record of all time in 1972 and remained so for many years. Their stunningly successful comedy streak transitioned to film in 1978 with their first movie, "Up In Smoke," the highest grossing comedy of 1978, topping $100 million at the box office. Cheech and Chong co-wrote and starred in a total of eight feature films together, all directed by Chong.
For more information about Cheech and Chong visit http://cheechandchong.com .
Forward-Looking Statements
Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.
This news release was distributed by GlobeNewswire, www.globenewswire.com
SOURCE: MEDL Mobile Holdings Inc.

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