On May 26th, Cheech Marin, as well as the other voices from Disney's new film Cars, will attend it's world premiere at Charlotte's Lowe's Motor Speedway.
"The screening of the film represents the first multi-screen digital cinema premiere ever, with Texas Instruments and its DLP CinemaA? technology serving as Disney's event technology partner in providing the digital cinema projectors. A series of four giant custom-built outdoor movie screens (115-feet wide and 50-feet tall) will be constructed at Lowe's Motor Speedway at Turn #2 of the track. Each screen will have three DLP Cinema 2K digital projectors dedicated to it. A state-of-the-art sound system is also being created and installed for the event."
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