Cheech Marin has been making the rounds in New York City promoting his mezcal, Trez Papalote. According to Wikipedia, it's a distilled alcoholic beverage made with agave.
The Daily News spent some time with him. There's no article, just some corny video where they have staffers constantly interrupt this supposed interview. It's as if the Daily News is desperately trying to get this video to go viral. It's not funny at all.