Wednesday, September 21, 2011

Cheech and Chong Pitch 'Magic Brownies' for General Mills Fiber One Brand

GOLDEN VALLEY, Minn. - Now in their 60s and 70s, Cheech and Chong need an extra ingredient in their “magic brownies” – fiber.

General Mills is bringing back the iconic stoners, played by Cheech Marin and Tommy Chong, for a promotional campaign for Fiber One 90 Calories brownie snacks. The duo stars in a fictional movie trailer for Cheech and Chong’s Magic Brownie Adventure.

Explaining the idea on its company blog, General Mills said the idea was born when somebody called them “magic brownies” in a marketing meeting, and the concept came to life.

The trailer, posted on YouTube, shows Cheech and Chong on a mission to deliver a van of brownies to a Burning Man-like festival called Flaming Pole. Along the way, they’re reminded that "now that you're getting older, you need a new kind of magic from your brownie".

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